10 Quick Tips For Writing Website Content
1. Know your audience.
- Who are you targeting?
- Are you targeting people in your industry or the general public?
- What are your audience looking for?
2. I’ve got the key…words.
Make a list of keywords and phrases that sum up your service or product.
Try to consider what a customer would search for when looking for your service e.g yoga classes in Southend or Boiler repairs in Chelmsford. Pssst… this helps with Search Engine Optimisation (SEO)* too!
A word to the wise, don’t cram keywords in! Make sure to use key phrases where it makes sense. Google will notice if you’ve written ‘Boiler repairs in Chelmsford’ 15 times in one paragraph and they won’t like it (neither will your customers).
*SEO determines the position you appear on search engines like Google. The higher up you are, the more likely someone will click through to your website.
3. Get in there quick.
Web readers have a short attention span.
They’ll decide if your website has the info they need within the first few second of landing on it. Make sure to structure your content so the most important message is towards the top of the page.
Once your key points are down, then drill down into the specifics.
4. Easy on the jargon!
Unless you are targeting people in your industry, best to avoid too much jargon.
Make sure the information is accessible to your readers and easy to understand.
You may know how a flux capacitor works but your client might not. Keep it simple.
Most readers will scan a page to find a specific piece of information. Make sure it’s easy to skim your text to pull out key bits of text, quickly.
Use bullet points and numerical lists (like this one!) instead of text heavy paragraphs.
6. Break it down.
Break the text up into different sub sections (e.g breaking down services or what you do / how you do it / locations you cover / how long you’ve done it for etc).
Bite size chunks make it easier for you to write and easier for clients to read.
7. A Picture (or video) really is worth a thousand words.
If you’ve got some great work you’d like to show off, send it over! We’ll include it in the website design to help get your point across.
If you’re services are hard to put on paper (or screen), create a short video. In the age of YouTube, videos are an increasingly popular way of getting your point across.
8. Don’t be shy!
If you have accreditations, awards, qualifications or even just some great testimonials, tell your customers. Let your clients know that you are experienced, credible and brilliant at what you do!
Did I mention we’ve won an award…?
9. Leaving them wanting more…
Give readers the key information and follow up with a clear ‘Call to Action’ (CTA) such as Contact Us / Book Now / Sign Up Here.
This will encourage the reader to make a move and get in touch.
10. The Grammar Police.
Make sure that you nail the basics. Don’t worry if English isn’t your strong suit – If you’re not sure on the correct spelling or grammar, ask a friend…or Google! There’s no shame in looking it up or asking a friend to read your work.
So now you’re a pro at writing content, it should be easy right? We’re just kidding, we know content takes time.
Starting is usually the hardest part. So set aside a few hours, grab a coffee (or something stronger…) and think about what you want to tell your customer. Write it down. Sleep on it. Show it to a friend.
Remember you don’t need to write perfect text first time around!
Once your website is live, you can make tweaks and add to it as you go. If you start off with a good foundation, you can build on it over time and see what works for you and your clients.
Now, go! Get started…go goo (good luck!).